Novari Digital
[nov-ah-ree]: to make new, refresh; change. Digital Marketing done smarter.Brand & Marketing Strategy
A clear strategy is the foundation of effective digital marketing. We work with businesses to clarify positioning, customer journeys, channels, messaging and priorities — so marketing activity is guided by intent, not guesswork. This includes understanding your audience, defining what differentiates you, and aligning digital channels around a clear direction.Outsourced Digital Marketing
From social media to Google Ads, to Business Cards and Banners, to Media & PR, we act as a trusted extension of your team, working seamlessly and adapting as your business grows and priorities shift. We can manage the end to end, or complement your team on tactical projects only. You choose.Online Sales / e-Commerce
We help businesses design and optimise online sales journeys that make it easy for customers to understand, trust and complete a purchase. This includes aligning messaging, user experience, systems and follow-up, so sales don’t rely on constant discounting or heavy promotion.Websites
We design and refine websites to be clear, intuitive and conversion-focused. Whether building from scratch or improving an existing site, we focus on structure, messaging and user experience.Social Media
We design and manage organic and paid social campaigns to achieve business objectives, not just generate clicks. This includes considered audience targeting, creative direction, and ongoing campaign optimisation based on performance and intent.e-Newsletters & CRM
We help businesses set up and optimise eNewsletter and Customer Relationship Management (CRM) systems so leads are captured, followed up and nurtured effectively. This often unlocks growth without increasing marketing spend. We're platform-agnostic — we'll work with your chosen eNewsletter or CRM platform to improve customer engagement and outcomes.Media & PR
Whether supporting a launch, repositioning a brand, or strengthening ongoing visibility, we work to ensure media activity is purposeful, timely and integrated with your wider marketing efforts. We help businesses shape clear narratives and translate them into media and communications that build credibility, trust and long-term visibility. Our approach focuses on alignment: ensuring your media presence supports your brand, business objectives and broader digital strategy.
Overview
Novari Digital offers digital marketing and strategy services designed to help businesses grow with clarity and intention.
We work with organisations that want their digital presence across web, social and email to feel considered — not cluttered — and their marketing to support real, measurable outcomes.
Our approach starts with understanding: your business, your audience, and where decisions are getting stuck. From there, we design clear digital strategies, optimise websites and systems, and deliver marketing that’s structured to convert — not just attract attention.
We believe effective digital marketing doesn’t need to be noisy or complicated. When messaging is clear, journeys are intuitive, and systems work together, growth becomes easier to sustain.
We work with organisations that want their digital presence across web, social and email to feel considered — not cluttered — and their marketing to support real, measurable outcomes.
Our approach starts with understanding: your business, your audience, and where decisions are getting stuck. From there, we design clear digital strategies, optimise websites and systems, and deliver marketing that’s structured to convert — not just attract attention.
We believe effective digital marketing doesn’t need to be noisy or complicated. When messaging is clear, journeys are intuitive, and systems work together, growth becomes easier to sustain.
How we can help your business
Novari Digital offers outsourced digital marketing services to:
- Increase traffic
- Grow your audience and customers
- Sell more products/services
- Increase revenue
- Maximise your profit
Accelerate your business growth with specialist expertise aligned to your needs.
"Mimi is a show stopper. Her ability to deliver results whilst managing key stakeholders, is truly a strength. Her passion is contagious and her integrity ensures she always delivers the best for her clients."
Silvana Tagand - Southern Cross Austereo / MEDIA & ENTERTAINMENT"Mimi is one of those people you want on your team. Aside from just being a great person to be around, her business sense makes her an invaluable resource to any organisation."
Michael Bromley, CEO - Stone & Chalk Startup Hub / STARTUP SERVICES"Mimi is across emerging tech offerings and combines a deep understanding of digital marketing, brand and product strategy. She is very effective at managing a large ecosystem and keeps her focus on improving the bottom line of a business."
Will Everitt - On The House by Core Logic / REAL ESTATE"Mimi is engaging, analytical and creative - with a wealth of knowledge in Brand Strategy, Marketing, Commercialisation and Growth to help businesses achieve success."
Yvonne Kelly, CEO - Glowup Careers / RECRUITMENT"Mimi is an inspiring example of hard work and strategic focus. Her ability to drive impactful campaigns and lead diverse teams means any organisation would be lucky to have her."
Dave Platter, Forbes Media Council Member and Media Week PR Guru"Mimi is exceptional with high level skills in the increasingly important areas of Digital Marketing and eCommerce. Mimi led some of the most successful digital revenue initiatives during my time and I would not hesitate to work with her again."."
Clive Dickens, Chief Digital Officer